This final image was created in Illustrator, 3DS Max and Keyshot.
I created the font and then arranged the letters, extruded them, and finally added concrete textures.
3D Typography
I created the typography in Illustrator using several layers of the same typeface and used the pathfinder tool to cut them out of themselves. I then imported the paths into 3DS Max and extruded them, finally exporting to Keyshot for the final render